Writing Practice Prescription

Sam Horn posts this tip in a current issue of SpeakerNet News:

Tips for making the most out of Book Expo — Sam Horn

Are you going to Book Expo in Los Angeles this weekend (www.BookExpoAmerica.com) — the largest gathering of publishing industry professionals in the country? Want to know how to make the most of your time there?

Carry your book face-out *everywhere* you go, and place it face-up on the table in front of you when you sit down for lunch or attend sessions. (It’s often a great conversation starter.)
Have postcards made up of your book cover, most impressive endorsements, a couple of media sound bites or counter-intuitive tips, your contact info and the link for a free Top Ten List. Mention that you’re available for an audio deal, foreign rights sales, speaking engagements, book signings/seminars, etc. Pass these out to everyone you meet to generate buzz, to give them a memorable, purposeful take-away, and to (hopefully) land some extra contracts.
Interview people about *their* experiences related to your topic. TAKE NOTES. This gives you additional insights and fresh anecdotes for your programs and products, leads to productive, meaningful conversations and connections, and favorably impresses publishing insiders who are tired of being *pitched*

(Editors’ note: Sam has conducted three excellent SNN teleseminars: • Branding Ph.D.: The Secret to Becoming the Top-of-Mind Expert on Your Topic so Prospects, Media, and Publishers Call You!, • Ten Secrets to Finishing That Book You’ve Been Working On — For Months, Years, Decades! and • That’s Original!: Create Clever, Proprietary Titles and Content. You can order the CD or MP3.)

You can sign up for Sam Horn’s online newsletter by clicking here. Her informative newsletter brings at least one smile and several tips each time it comes out.

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SpeakerNet News gives writers another great resource to add to their writing kit. Even if you view yourself as “only” a writer and you belong to the large group of Americans who are more afraid of speaking than dying, you will find much valuable information here. While you are in “sign up mode,” take a few minutes to click on SpeakerNet News logo above to visit their website and sign up for their weekly online newsletter.